By Ruan Minnaar – MidCity Realty Principal

MidCity is the leading property services company in Gauteng. We are unique in that we provide holistic solutions that cover all aspects of the property industry, including Property Sales. A story of natural progression, MidCity Realty was born out of a long and successful legacy built in property management. Our systematic approach and streamlined processes enable us to offer reliable property solutions with proven support available every step of the way. We are passionate about property!

Andrew Carnegie wrote: “The wise young man or wage earner of today invests his money in real estate.” William Penn Adair said: “Find out where the people are going and buy the land before they get there.” Someone else wrote: “Don’t wait to buy real estate, buy real estate and wait.” What an exciting time to be in this industry! We love what we do, and it remains a privilege for us to help people on this journey when making the biggest financial decision of their lives.

The MidCity Realty offering includes the following 4 pillars which form the cornerstones of the property sales process:

Services we offer (ourselves or through one of our strategic partners):

To buyers

  • Pre-qualification certificate – if you’re unsure how much you would qualify for when buying a property, we can help (free of charge)
  • Hassle free home loan application – once you have found the perfect property, we facilitate your financing application with all the major banks and negotiate the best possible terms for you (free of charge)
  • Properties – after a consultation/thorough needs analysis, we embark to find your dream home or lucrative investment property (incl. residential, commercial & industrial)
  • Deal facilitation – the negotiation of the sales contract and regular communication with regards to the progress of the transfer process

To property owners

  • Further advances – we can facilitate the application of a further advance on an existing home loan (free of charge)
  • Comparative Market Analysis (CMA) – we offer a free valuation on any property you might consider selling, showing the current market value
  • Marketing strategy – our sales services include a comprehensive, targeted marketing campaign to reach the optimal number of buyers to ensure the selling of your property in the shortest possible time
  • House staging – advice on how to effectively prepare the property for client viewings
  • Professional photography – a picture speaks a thousand words – enticing potential buyers visually
  • Pre-qualification of buyers – only serious buyers who can afford to buy are taken on viewings
  • Deal facilitation – the negotiation of the sales contract and regular communication with regards to the progress of the transfer process

Contact us today if we can serve you in any way – we would love to help.

Our team of property practitioners (estate agents) is also growing – we’re looking for dynamic, professional, client-oriented people to join our team – let us know if you might be interested.

When markets fluctuate and interest rates rise, I’m reminded of Franklin D Roosevelt’s quote: “Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.”

Property with Passion!

Ruan MinnaarMidCity Realty Principal


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